A browser plugin to turn hyperbolic viral headlines into what they really mean

Project maintained by snipe at Flattr this git repo

Because Enough is Enough Already.

We've all seen them - the clickbait headlines that websites like Buzzfeed, ViralNova and UpWorthy use to drive traffic, especially through social networks. Even Huffington Post has jumped on the bandwagon of endless recycled listicles and bombastic titles.

Downworthy replaces hyperbolic headlines from bombastic viral websites with a slightly more realistic version. For example:

These articles are, in general, not nearly as bad as their titles - but the titles have become SO overblown, they're meaningless and annoying. But people still click, so the trend continues. Consider this me doing my part to stop the insanity.


These are real screenshots taken during testing.

Original link: This Guy Was Exploring His Grandpa’s Attic. What He Found Is Mysteriously Awesome…Whoa.

Original link: Nothing Could Prepare Me For What’s Revealed When This Glacier Lake Melts. OMG.

Original link: You Won't Believe What This Reporter Asked The Tennis Player Who Had The Game Of Her Life

Original link: I Had No Idea This Winter Phenomenon Even Happened. And Now I Can’t Stop Looking At It... Wow.

What's Next

Current List (Spoilers)

I'm adding more every day, as I come across more headlines that need to be "fixed", but here's the current list. (If you prefer to be surprised, skip this part.)

"$1 Things" => "Inane Listicle of $1 Things You've Already Seen Somewhere Else"
"Restored My Faith In Humanity" => "Affected Me In No Meaningful Way Whatsoever"
"Restored Our Faith In Humanity" => "Affected Us In No Meaningful Way Whatsoever"
"$1 Weird" => "$1 Boring"
"Is|Can|Do|Will)? => "$1 $2? Maybe, but Most Likely Not".
"Absolutely" => "Moderately"
"Amazing" => "Barely Noticeable"
"amazing" => "pretty commonplace"
"Awesome" => "Probably Slightly Less Boring Than Working"
"Breathtaking" => "Fleetingly Inspirational"
"But what happened next" => "And as you expect it"
"can change your life" => "Will Not Change Your Life in ANY Meaningful Way"
"Can't Even Handle" => "Can Totally Handle Without Any Significant Issue"
"Cannot Even Handle" => "Can Probably Totally Handle"
"Doesn't want you to see" => "Doesn't Really Care If You See"
"Epic" => "Mundane"
"Go Viral" => "Be Overused So Much That You'll Silently Pray for the Sweet Release of Death to Make it Stop"
"greatest" => "average"
"Greatest" => "Average"
"Incredible" => "Painfully Ordinary"
"Infuriate" => "Mildly Annoy"
"literally" => "figuratively"
"Literally" => "Figuratively"
"Mind Blowing" => "Mind-Numbingly Ordinary"
"Mind-Blowing" => "Painfully Ordinary"
"Nothing Could Prepare Me For" => "Does ANYONE Fucking Care About"
"Of All Time" => "For Now"
"OMG" => "No One Cares. At All"
"One Weird Trick" => "One Piece of Completely Anecdotal Horseshit"
"one weird trick" => "one piece of nonsensical folklore bullshit"
"priceless" => "painfully ordinary"
"Priceless" => "Painfully Ordinary"
"Right Now" => "Eventually"
"Scientific Reasons" => "Vaguely Science-y Reasons"
"Shocked" => "Vaguely Surprised"
"Shocking" => "Barely Noticeable"
"Simple Lessons" => "Inane Pieces of Bullshit Advice"
"Stop What You’re Doing" => "Bookmark Now and Later Completely Forget About"
"Terrifying" => "Thoroughly Banal"
"That Will Make You Rethink" => "That You May Find Vaguely Interesting But Won't Change Your Life in Any Way"
"This Is What Happens" => "This Is Our Bullshit Clickbait Version Of What Happens"
"totally blew my mind" => "bored me to tears"
"Unbelievable" => "Painfully Ordinary"
"Unimaginable" => "Actually Kind of Droll"
"WHAT?" => "Some Other Crap"
"Whoa" => "*yawn*"
"WHOA" => "Zzzzzzzzzzz"
"Whoah" => "*yawn*"
"Will Blow Your Mind" => "Might Perhaps Mildly Entertain You For a Moment"
"Will Change Your Life Forever" => "Will Not Change Your Life in ANY Meaningful or Lasting Way"
"won the internet" => "seems alright"
"Won the Internet" => "Seemed Pretty Cool"
"Worst" => "Vaguely Unpleasant"
"Wow" => "Oh GOD This is SO Boring. Please Kill Me"
"WOW" => "Zzzzzzzzzzz"
"You Didn't Know Exist" => "No One Gives a Shit About"
"You Didn’t Know Existed" => "No One Gives a Shit About"
"You Wont Believe" => "In All Likelihood, You'll Believe"

Open Source FTW

This plugin is open source. This means that if you like it and want to help, you can! It also means that you'll always be able to see the source code of the plugin, so you can be sure we won't do anything awful like stuffing it full of malware or ads like these asshats.


Downworthy was created on January 21, 2014, sparked by a funny exchange on Twitter a few weeks prior where I suggested writing a plugin to take the hyperbolic headlines on viral websites to their next logical conclusion.

Show Your Love

If you use and enjoy this plugin, consider leaving a good review for it in the Chrome store, saying hello on Twitter, or buying me a cup of coffee. If you're a dev interested in helping out, feel free to fork the source code at GitHub. I try to review all pull requests within 24 hours.

Special Thanks

There have been similar plugins that came before this one that served as sources of inspiration in both execution and code, and they're worth checking out if you haven't already, most notably the hilarious Cloud-to-Butt plugin by @panicsteve and the amazing Jailbreak the Patriarchy plugin by @DanielleSucher. And of course, thanks for this snazzy theme, hosted on Github Pages and designed by mattgraham.

Support or Contact

Having trouble with the plugin or just want to say hi? Follow me on Twitter, open a GitHub issue for the project, or drop me an email

About Me

I'm the co-founder and CTO of an awesome little startup called Mass Mosaic. We bring the sharing economy to everyone, for everything.

If you liked this project, you might enjoy another snarky site of mine,